Speaker coaching with the
TED formula

Digitalization and the pandemic presented companies with major challenges in terms of transformation. Many managers struggled communicating about these transformations effectively. Yet that is exactly what’s expected from them. Leaders must be able to talk about necessary transformations in an authentic and understandable way – both in closed circles within their teams as well as on stage and in front of the camera.

Increased expectations placed on executives

The sudden focus on communication in leadership roles is a whole new challenge for many executives, one that they can only overcome with professional support.

New speaker role fuels insecurity and resistance

Many executives feel insecure in their new role as a spokesperson. Expectations are high. But they lack the tools and routine to speak confidently and authentically in front of an audience. That‘ s why they try to avoid this form of communication.

Other executives don’t see the need to change their communication style and go into resistance mode. In both cases, the result is the same: leaders do not embrace their communication role and continue to do business as usual.

Reaching people through personal, authentic communication 

It’s not enough to announce important transformations in info mails or presentations. Nor can you simply announce transformation.

If you want to change things in your company, you need leaders who can move people. Authentic, personal communication is the key to this.

Changes must not fail for lack of communication.

We know how difficult it is to initiate change in organizations. Sometimes it seems like fighting windmills.

Important transformations in companies must not fail because of poor communication by your executives.

We help executives develop their public speaking skills

That’s why we developed our speaker coaching based on the TED formula. In small groups, your executives learn how storytelling works and what elements make up a great TED Talk.

Together, they analyze successful presentations by others and learn to recognize and apply the individual elements in them.

At the end, your executives will prepare their own presentations, and deliver them in front of their coach and their fellow participants.

They will receive detailed feedback from their coach and participants and discover their personal speaker strengths.

No matter how fast your company needs to change in the future, your leaders have the communication skills to deliver that need for change and mobilize their teams.